Andreas Pfeiffer写的” WHY FEATURES DON’T MATTER ANYMORE: THE NEW LAWS OF DIGITAL TECHNOLOGY”,从用户体验角度强调了功能并不在重要,重要的在于用户对产品或服务的体验,并列出十大法则,”10 fundamental rules for the age of user experience technology”,

在这个时代里10个基本法则是：
1、更多的功能并不好
More features isn’t better, it’s worse；

2、增加功能不会让事情更容易
You can’t make things easier by adding to them；

3、让用户迷惑是毁掉业务的终级手段
Confusion is the ultimate deal-breaker；

4、风格很关键
Style matters；

5、只有在一项功能可以提升用户体验时才加上它
Only features that provide a good user experience will be used；

6、任何需要学习的功能都只会吸引一小部分用户
Any feature that requires learning will only be adopted by a small fraction of users；

7、无用的功能不止是无用，它会破坏易用性
Unused features are not only useless, they can slow you down and diminish ease of use；

8、用户不会关心技术，他们只想知道产品能做什么
Users do not want to think about technology: what really counts is what it does for them；

9、忘掉关键功能，关注最重要的用户体验
Forget about the killer feature. Welcome to the age of the killer user-experience；

10、简洁很难，因此少就是多
Less is difficult, that’s why less is more。